my bra, my bra, my bra

Ouch! My bra huuurts sometimes. I'm wearing a push up bra from Victoria Secret and wow, is it uncomfortable... usually I get great bras from them. I'm B cup and I'm trying to get more umphf to my chest. I want to make the guys go wild, but at I don't want to sacrifice comfort in order to do so. Someone must have a suggestion about a good push up bra that could be comfortably fashionable. Can someone please give me any ideas?! Thanks.